D’Shaw Crème/Gel Haircolor was developed based on the science of color. At 22 Shades it is the most condensed complete color system available. We have an “N” series with bases ranging from browns to blondes. We have one series to represent each of the primary colors, blue, red, and yellow (gold series). As well as one series to represent each of the secondary colors, green, violet, and orange. We do not make any tertiary based colors, however as a stylist you can make your own tertiary based colors by mixing equal portions of a primary base with a secondary base. (for example 6 green + 6 blue = 6 blue/green)

      Our color contains an amazingly low 1.3% ammonia to allow permanent or demi-permanent results based on developer used (strength).

     The consistency of the product when mixed allows great slip for easier application, and maximum penetration of the hair.

     At 22 shades and 6 developers it is easy to inventory, requires little shelf space, and is inexpensive to get started.

     The D’Shaw Color Line is very translucent allowing light to penetrate and travel throughout the hair, for maximum shine and definition.